The Ultimate Core Value

Why Your Legacy is the Ultimate Core Value.

I just ordered a copy of “Legacy Letters” by Chris Hodges, and I’m struck by a powerful realization before I’ve even turned the first page.

Chris is the Founding Pastor of Church of the Highlands and Chancellor at Highlands College, where my daughter is currently studying Pastoral Ministry. Through her eyes, I’ve seen the impact of his leadership…a relentless passion for faith, ministry, and the success of every student.

As an EOS Implementer, I spend my days helping leadership teams define their Core Values and their Vision. What I’ve learned is this: You cannot lead a purposeful company if you aren’t living a purposeful life.

The principles Chris writes about, things like putting first things first and investing in relationships, are the spiritual and personal versions of what we call Traction.

In life, we call it a “Legacy.”

In business, we call it a “Vision.”

Both require the same thing: Discipline and Accountability. I’m excited to dive into these “Legacy Letters” to see how these timeless principles can help the entrepreneurs I work with move from just running a business to building something that lasts.

Success is great, but Significance is the goal.

Ted Williamson

Growing up in an entrepreneurial household, I learned the importance of planning and executing to achieve growth and success. However, I also became aware of the challenges and limitations of running your own business. Serving in the US Merchant Marine taught me the values of discipline and accountability, which are crucial for achieving any goal or success. For close to 30 years, I’ve worked with hundreds of entrepreneurial business owners and their leadership teams. Together, we focused on vision and strategy, employee efficiency, customer satisfaction and more. In 2016, I witnessed the transformative power of EOS in my wife’s business. Over two years, it significantly improved the business in every meaningful way, leading to consistent double-digit revenue and profit growth. Most importantly, it allowed her to enjoy a better, more fulfilling life with a balanced work schedule. The moment I realized that my wife was no longer a slave to her business, I knew that EOS was the solution to many challenges faced by entrepreneurs. My passion is to help as many entrepreneurs and their leadership teams as possible achieve their visions and live a better life.

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